And the vast majority of that audience listens in their cars. Ads could potentially be for a business that the user is passing on their route, or near their destination.
Brand positions tend to change relatively little over time. Radio can also be a critical component of remarketing efforts. Evaluate all ads against your compliance checklist. We have broken an unwritten rule by showing the actual press release header in our image above. How do brands acquire their value?
Saturn stands out for having good customer service and providing a pleasant buying experience. Radio: A New Avenue for Data-Driven Insights In order to disseminate these ads directly into cars, brands will have to place their bets on a medium that a user is likely to hear while driving — radio.
That ad from the same vendor can then reappear, with the same keywords, once the user is online, reminding them that they can purchase the item with just a click of a mouse from the comfort of their home or office.
Sadly, many in the automotive press play along. Another way to protect your dealership is by keeping an advertising compliance checklist. A large number of such brands within the mass-market segment are competitively disadvantaged relative to other brands within the same segment and relative to brands in neighboring segments, as Exhibit 1 shows.