The day chocolate case report

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In a short time the company gained a considerable market share. Brokers tended to represent between 15 and 30 brands, so wholesalers and retailers saved time, energy and resources by dealing with one broker rather than with many manufacturers representatives.

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The company is at a cross road of deciding whether to compromise their core value to solve financial issue or continue to preserve that value. Those beans are then shipped to America and the UK, where the cacao is turned into chocolate.

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Besides the average consumption, we should keep in mind that this is the very first expansion of the company. This current report shall investigate the case of Theo chocolate using internal analysis SWOT and strategy analysis as well as external analysis Five forces model to evaluate the benefits and challenges Theo is facing in pursuing this strategy. Bargaining power of supplier: For Theo chocolate, they are very particular in selecting cocoa beans for production hence their bargaining power of supplier is slightly higher as they cannot just buy from any supplier. Next to the market significance, also the cultures are not very different. In this days customers are paying more and more attention to the wellness of the farmers. This issue sometimes occurs to niche market strategy when organization grows quickly and needs to expand. This is a difficulty for Theo as they are a new comers and their brand awareness is still limited to majority of consumers. This premium is being invested in local social projects, sustainable development of the area and better farming. Divine chocolate targets the second category, making use the differentiation advantage. Next to this, they rely heavily on cacao supplies from Ghana, a country that is not situated in the most stable of regions, with civil wars and economic instabilities in the surrounding countries. Also, clearly in this niche market, competition Theo Chocolate faces is not as fierce as in the broad market so Theo Chocolate is likely to achieve the expert position within the segment and their brand recognized so when consumers think of that specific area, they would think of your brand Juliet These have been the right moves that helped Theo Chocolate to improve their market position. However, it is wise to keep on searching for opportunities to become even more successful in the future. Conclusion When looking back at all the different components of the company that we have examined there are several conclusions than can be drawn. The products are sold in all the large retailers and Starbucks.

Their proposition value is a company produces chocolate using sustainable ingredient and fair trade to suppliers. Joe was also ambitious to educate US consumers to care more about environmental protection and fair trade which will also be building block for Theos long term success.

Siemens case study analysis

It means, competitors for organization are now getting larger and many of them come from foreign countries as well. Of course, one of the key questions facing Debra and Theo Chocolate was that of whom they should target going forward. Besides, newspaper, and other web-based sources will be employed as well. This is what experts call a red ocean that businesses are desperately competing against each other. First of all there are two well indentified target groups which the Day Chocolate company is aiming at. By introducing the Divine Fair trade milk chocolate bar into the UK confectionary market, the first farmer owned Fair trade chocolate bar is available for the consumer. All these reason make us conclude that German is the ideal country to expand towards. In terms of specific substitutes there is only few choices for sustainable chocolate product and fair trade like Theo at present. However, for Theo, perhaps they should create more earthy flavors with earthier name for their products such as including herbs or flowers to create new flavors. S chocolate industry and more specifically the sustainable chocolate producer segment. New entrant is required a certain amount of capital to set up factory for production and opening at least one retail stores. They have also clearly defined their distribution channels for sale which are food distributors, direct to retailers, co-packing arrangement and owned retail stores.

Besides, consumers have been consuming products that contain chemical to enhance flavor thus they might find Theo chocolate tastes to be rather plain. Hence, Theo chocolate should really consider increasing the ranges of their products.

They should as well research on enhancing flavor using natural process to compete with the tastes of other chocolate brands.

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Theo Chocolate Case study