Ted baker swot analysis

Ted baker swot analysis

E-commerce: There has been a new trend and a growth in sales of the e-commerce industry. Strong distribution network — Over the years Ted Baker Plc has built a reliable distribution network that can reach majority of its potential market.

Exchange Rate: the exchange rate keeps fluctuating and this affects a company like Ted Baker Plc that has sales internationally, while its suppliers are local. Lack of diversification makes it difficult for employees from different racial background to adjust at the workplace, leading to loss of talent.

Right now the investment in technologies is not at par with the vision of the company.

Provide incentives, increase engagement, or provide a better work environment to retain talent. It has been successful in past, in most of the initiatives it has taken in new markets.

Not very good at product demand forecasting leading to higher rate of missed opportunities compare to its competitors. Constant technological developments require the workforce to be trained accordingly as the inability to keep up with these changes can lead to loss of business for Ted Baker Plc. It has to pay large amounts of rent on these adding to its costs. Lack of diversification makes it difficult for employees from different racial background to adjust at the workplace, leading to loss of talent. If you need help with something similar, please submit your details here. For example, a large number of outlets can be a strength in a growing economy or a weakness if the economy is going through a recession. There are interrelationships among the key internal and external factors that SWOT does not reveal that may be important in devising strategies.

These strengths not only help it to protect the market share in existing markets but also help in penetrating new markets.

The performance appraisal is not in a systematic manner.

The three social media platforms; Facebook, Twitter and Instagram, have shown the greatest number of increase in monthly active users. The workload is a high per worker as there are fewer workers than the actual work required. Consumer tastes are changing, and this puts pressure on companies to constantly change their products to meet the needs of these customers. It also involves estimating the probability of an event occurring in the external environment. Skilled Labor force: Ted Baker Plc has invested extensively in the training of its employees that has resulted in it employing a large number of skilled and motivated employees. Kotler, P. Not highly successful at integrating firms with different work culture. If you need help with something similar, please submit your details here. European Journal of Forest Research, 3 , Exchange Rate: the exchange rate keeps fluctuating and this affects a company like Ted Baker Plc that has sales internationally, while its suppliers are local. This would help increase sales in volumes and is feasible due to low inflation and cost S2, O3. The concept of corporate strategy, 2nd edition. Boston: Irwin McGraw-Hill. Develop environmentally friendly products through innovation, at a low cost so that they could be sold at a low price S2, S4, O4. Green government drive: this provides an opportunity for Ted Baker Plc for the sale of Ted Baker Plc's products to federal and state government contractors.

Strategic Change, 7 2 These allow it exclusivity over its products and competitors cannot copy or reverse engineer them. Lack of legal experience and legal department employees are not highly qualified.

ted baker demographic
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Ted Baker: Brand Profile + Line Development