Pricing strategy among big bazaar and other retail

Infurther changes in loyalty marketing took place with the launch of the housewifecentric credit card, Shakti.

Big bazaar marketing strategy ppt presentation

Comprehensive travel related insurance. And the sales force at Big Bazaar along with the executives is prepared for them. They have also given major emphasis to convince for customers in which layout has played a major role. Product browsing makes customers aware of offerings of store and various promotional schemes. As part of the programme, women from over 30 regional self-help groups were invited, encouraged and helped to set up stalls to exhibit their products at Big Bazaar stores. But the minds responsible for the huge success of Big Bazaar have captured and understood the force of consumerism that is unfolding. As Indians, we like bumping into people, chatting, gossiping and eating while we shop! Retailers adopt different patterns of store layout to encourage circulation of the customers to all parts of the store and to provide easy accessibility of merchandising. Big Bazaar created a platform called Yatra to provide women of self-help groups across various towns and regions of Maharashtra and Gujarat the opportunity to market their wide assortment of indigenous food and non-food products. In retail environment now more systematic attention is been given to efficient designing of the store which influences the buying behaviour of the customers. Exclusive offer for Cardholders from time to time. Branded, unbranded 4 How do they manage perishable goods? On what basis they design display of goods? Over the next two years, Big Bazaar consolidated its position in the Indian retail landscape. What are their strategies behind it?

They provide an inclusive environment where men and women from all castes, creeds and classes can come and shop at the same place. With this, Future Group emerged as a retail destination for consumers across all classes in the Indian society.

Pricing strategies adopted by big bazaar

If employees are well trained, they can provide better service to customers and if customers would be happy with their response and behaviour, they will maintain a relationship with the store. Visual merchandising is considered to create an interest in the customers and create a favourable image of the store in the mind of the customers. Big Bazaar plans to add much more to complete their customers shopping experience. These activities usually involve all members of the management as well as staff of Big Bazaar. Zero Lost Card liability. These elements can be used to create favorable in store environment and motivate shoppers to make an impulse purchase. V, vacuum cleaner , music system, vacuum cleaner, washing machine. According to Kishore Biyani, the inspiration behind this entire retail format was from Saravana Stores, a local store in T. It caters to every need of your family.

The founders of Big Bazaar were from the beginning very clear that they had to reflect the look and feel of Indian bazaars at their modern outlets, so that no customer would feel intimidated with the surroundings.

On the other hand their outlets in sangle is a bit different from what we would see at sayhigh street Phoenix in Mumbai. The general design of the interior is in uniform with the exterior.

positioning of big bazaar

Behaviour of the employee can influence the purchase decision of the customer. One of the distinct feature of their location is that it is easily accessible and they try to locate their outlet in such a location where they can reach a large customer base.

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Big bazaar retailing strategy