Marketing strategies and bank performance in nigeria

bank marketing strategy examples

It is believed that banks with more funds would be well positioned to become one of the leaders in the dynamic and competitive sector and marketing plays a pivotal role in deposit attraction and sourcing of funds. Sex of respondent: Male Female 4.

marketing strategies in banking sector

Zeithamil V. Strategy is seemed to be concerned with the complex issues of collective intention on how organization is composed by many people. Chapter two contains the review of some related literatures on marketing strategies written by some authors and some other researchers on marketing strategy, scope and components of marketing strategies.

This study concludes that customer satisfaction significantly promote the performance of commercial banks. I am with utmost humility requesting for your attention and information to facilitate the successful completion of this research.

marketing strategies in banking sector

Service Quality evaluation are highly complex and subjective. Thus, for the Nigerian banks to survive the staff competition that care with banking sector consolidation, there is need to design and complement well-articulated result orientation promotional strategies to remain liquid and competitive for enhanced performance.

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Marketing strategies and bank performance in nigeria